
Why these two
Lines show up in two places first, and they’re not the same skin.
The face is the broad canvas — forehead, between the brows, the lines from nose to mouth. That’s the Wrinkle Defense Serum’s territory.
Around the eyes is different. The skin there is thinner, it moves more than anywhere else on your face, and it shows tiredness before the rest of you does. It gets its own product for the same reason you don’t use the same brush for the wall and the trim.
One does the face. One does the eyes. Both go on at night, because that’s when you’re not doing anything else anyway.
What to expect
Both of these work slowly, and neither of them announces itself. Here’s the honest shape of it.
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Settling in.
The first month is about the habit. Skin feels softer in the mornings, better looked after, less like something you've been neglecting. The eye cream is real vitamin A, so expect some dryness around the eyes in the first fortnight. That's normal, and it passes. If your skin runs reactive, go every second night until it settles.
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Hitting its stride.
This is the stretch where the eyes change. Less of that hollow, worn-out look under them, the crepey texture smoothing out, the shadow lifting. You'll clock it yourself before anyone says a word — the eyes are the first place anyone looks, including you.
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The long game.
Eight weeks is where it compounds. The lines across the forehead and between the brows soften, the eye area holds its improvement, and the whole face reads as rested rather than worn. It's also why the guarantee runs a full sixty days — long enough to judge it properly, and we'd rather you did.
What you get
Men’s Wrinkle Defense Serum, 30 mL — Both Matrixyl peptides, backed by the manufacturer's placebo-controlled studies, named on the label rather than buried in a complex. Built for the whole face — forehead, cheeks, chin — and the lines that show up first between the brows and from nose to mouth. Ten seconds before bed. It works the night shift.
Men’s Under-Eye Recovery Cream, 30 mL — Retinaldehyde, an actual vitamin A, named on the label, plus the same peptide trio as the serum, made for the thin skin around the eyes. Unscented. Night use only.
How to use, every night
Wash your face and get the day off first. Two drops of the Wrinkle Defense Serum on forehead, cheeks and chin, spread over the whole face, avoiding the eye area. Then one pump of the eye cream, tapped gently around the orbital bone with your ring finger — that’s the weakest finger, which is the point. Don’t drag the skin. Then bed.
Both products are night-only. Don’t run them in the morning. If your skin runs reactive, start every second night for the first fortnight, then move to nightly once it’s clearly fine.
A note on vitamin A. The eye cream contains retinaldehyde. If you’re pregnant, breastfeeding, or on any prescription vitamin A treatment, seek medical advice before using it.
† Every claim on this page comes from published research into individual ingredients, not from trials of the finished Ashvane formula.
What’s in the box
Two products, two jobs, everything named on the label. Hover or tap each one to see what it does for you.
Men’s Wrinkle Defense Serum, 30 mL
For the lines across the forehead, between the brows and from nose to mouth. Both Matrixyl peptides, backed by the manufacturer’s placebo-controlled studies, alongside Kakadu plum and lemon myrtle. Two drops over the whole face, keeping clear of the eyes. Ten seconds before bed.
One does the face, one does the eyes. Full ingredient lists on each pack.
What men get wrong about this stuff
Myth 1 — Peptides are just marketing hype
Myth 1 — Peptides are just marketing hype
Reality: Matrixyl 3000 and synthe'6 are Croda's ingredients, tested in their own placebo-controlled studies, and named on your label rather than hidden in a complex. You can look them up.
Myth 2 — "Retinol is the only vitamin A worth using."
Myth 2 — "Retinol is the only vitamin A worth using."
Reality: retinaldehyde is one conversion step from retinoic acid, where retinol is two. It's named on the label, not sold to you as a "retinol complex."
Myth 3 — "If it doesn't sting, it isn't working."
Myth 3 — "If it doesn't sting, it isn't working."
Reality: stinging is irritation, not activity. Retinaldehyde works at the cellular level without announcing itself, and the peptides do nothing you can feel at all. A product that burns is telling you your barrier's compromised, not that it's doing its job.
Myth 4 — "A moisturiser does the same thing."
Myth 4 — "A moisturiser does the same thing."
"Reality: a moisturiser sits on top and keeps the weather off. A serum goes on underneath and does the targeted work. One's the cover, the other's the job."
Overnight Repair vs a typical night routine
| Ashvane Overnight Repair | Typical night routine | |
|---|---|---|
| What it takes | Two steps before bed, about ninety seconds | A shelf of products, too time-consuming to bother with |
| Actives | Matrixyl 3000, Matrixyl synthe'6 and retinaldehyde, all named on the label | Often hidden inside a "proprietary complex" |
| Evidence | Peptides backed by the manufacturer's placebo-controlled studies | Claims with no source |
| Around the eyes | Its own cream, made for the thinner skin there | Face cream smeared close to the eyes |
| Formulated for | Men's skin | Generic or unisex |
| Settling-in period | Possible light dryness around the eyes early on from the vitamin A, and we tell you | Rarely mentioned |
| Guarantee | 60-day money-back guarantee | Most brands: 30 days, if at all |
| Made | Formulated and made in Australia | Often made overseas and relabelled |
Common questions
Why can’t I use my face serum around my eyes?
Why can’t I use my face serum around my eyes?
You can get away with it, but the skin there is thinner and moves constantly, so it wants something built for it. That’s the whole reason the eye cream exists as a separate product.
Can I use these in the morning instead?
Can I use these in the morning instead?
No — keep both to nights. They’re formulated for the night shift and that’s where they belong.
Is retinaldehyde going to make me peel?
Is retinaldehyde going to make me peel?
It’s a gentler member of the vitamin A family than prescription retinoids, and it’s at a level built for the eye area. If your skin runs sensitive, start every second night for the first fortnight.
Do I need the morning products too?
Do I need the morning products too?
Not to start. This pair covers your nights. Firm and Shield covers the mornings, and the Men’s Complete System is all four.
How long does it last?
How long does it last?
About a month on both, used nightly.
Will they clash?
Will they clash?
No. They’re layers, not a mixture — the serum goes on first, the eye cream goes around the orbital bone after. That’s how they’re meant to be used.
What if it’s not for me?
What if it’s not for me?
Then you get your money back. The ingredients in our products have solid evidence behind them, but no ingredient works identically on every man, and we're not going to pretend otherwise. Give it a proper run — the full course, not a fortnight. If you've used it daily and genuinely see no difference, email us within sixty days of your order and we'll refund the full amount. No return — just a photo of the bottle. Two conditions, both of which we can check ourselves: you've bought enough product to actually complete the course, and enough time has passed that you could have. One bottle is about four weeks, so your order needs to cover at least two months. Broken, faulty or wrong item is separate — that's covered regardless, as it should be.